More people will see you
Sing Tao Daily reaches more than all others combined
 
  Sing Tao Daily remains the San Francisco Bay Area's most effective newspaper buy for the Chinese market, according to two independent research projects.
In ISA's research in 10 Northern California counties, 51 percent named Sing Tao Daily as their newspaper of preference. The remaining 49 percent named one of other five newspapers.
CCMR research in the five Bay Area counties where most Northern California Chinese live—San Francisco, Alameda, Contra Costa, Santa Clara and San Mateo—revealed that 57 percent of Chinese newspaper readers choose Sing Tao Daily.
 

85 percent penetration in San Francisco

 For San Francisco, media buyers targeting Chinese residents really have only one choice. Sing Tao Daily is read by 85 percent of those who read Chinese newspapers. This was confirmed by CCMR.
 

Number one in Oakland, San Mateo County

Like San Francisco, Oakland and San Mateo County were among the first areas to be settled by Chinese immigrants and have large Chinese populations.
Also like San Francisco, Sing Tao Daily is the unquestioned leader among Chinese dailies. In Oakland, 85 percent of Chinese newspaper readers choose Sing Tao Daily. In San Mateo, the figure is 64 percent. All figures confirmed by CCMR.

  
 
 

Superior content and presentation

Sing Tao Daily presents readers with comprehensive local, national, and international news of particular interest to the Bay Area Chinese, and most important news from China, Hong Kong and Taiwan.
Using the most modern computer typesetting, pagination and printing equipment, Sing Tao daily provides its readers news in six reader friendly sections.

  • Main
  • Western/Metro
  • Entertainment
  • Lifestyle
  • Sports
  • Business/Financial

Best visual environment for advertisers

With outstanding print reproduction and higher quality paper than any of its competitors, Sing Tao Daily offers a superior visual environment for advertising.