One
of our special missions is to help Chinese, including new
immigrants, understand more of the American culture in ways
that will enhance their quality of life and their ability
to solve problems. We achieve this with special articles and
radio shows that feature experts and provide answers to practical
questions.
Sing
Tao: A home away from home
Through
its newspaper columns, radio broadcasts and community participation,
Sing Tao seeks always to be a home away from home for the
Chinese community.
We
are a place Chinese people can turn to for a link with their
homeland, and for knowledge about their new home culture.
Also,
increasingly we find that mainstream media turn to us for
help in interpreting events in China, Hong Kong and Taiwan.
This allows us to make a positive contribution to mutual understanding
among greatly differing cultures in the global village.
Let
the good times roll, Chinese style
No
people enjoy celebrating their heritage more than the Chinese.
And Sing Tao is right there in the middle of it.
Sing
Taos company float plays a central role in the annual San
Francisco Chinese New Yearˇ¦s Parade, one of the city's most
popular events.
Chinese
love street fairs. Sing Tao is always one of the sponsors
and participants. Our radio station often broadcasts live
from them and we always have a booth.
Young
Chinese people love singing contests and we sponsor one annually
that is broadcast on our radio station with the finals being
broadcast on Chinese television.
We
sponsor Dragon Boat races that have a heritage going back
thousands of years, and we sponsor many other
events
such as walkathons, events for the elderly and many other
charitable events.
Wherever
the Bay Area Chinese community gathers to celebrate, there
you will find Sing Tao.
