focus more attention on
growing Chinese consumer market
San Francisco Bay Area Chinese population is approaching 500,000
as they become a vital part of the regions general economic growth.
As significant players in the workforce and with increasing purchasing
power, the Chinese population is receiving significantly increased
attention from advertisers through Chinese media.
of the Chinese in Northern California live in the immediate San
Francisco Bay Area that includes San Francisco, Alameda, San Mateo,
Santa Clara and Contra Costa counties.
US Census 2000 population figures reflect the growing presence
of the Chinese consumer in the Bay Area market.
Area Chinese demographics
research reveals the following demographic information about
Bay Area Chinese:
Mateo County 48,996
Clara County 115,781