Advertisers focus more attention on growing Chinese consumer market

The San Francisco Bay Area Chinese population is approaching 500,000 as they become a vital part of the regions general economic growth. As significant players in the workforce and with increasing purchasing power, the Chinese population is receiving significantly increased attention from advertisers through Chinese media.

Most of the Chinese in Northern California live in the immediate San Francisco Bay Area that includes San Francisco, Alameda, San Mateo, Santa Clara and Contra Costa counties.
The US Census 2000 population figures reflect the growing presence of the Chinese consumer in the Bay Area market.


Bay Area Chinese demographics

ISA research reveals the following demographic information about Bay Area Chinese:

San Francisco 152,620
Alameda County 112,006
San Mateo County 48,996
Santa Clara County 115,781
5-County Total 458,351
 
 
 
 
Education
Less than
High school 11%
High school 22%
Some college  
or technical 21%
College 24%
Postgraduate 15%
Refused information 7%
 
Income
Under 25K
22%
25K-34.9K
8%
35K-49.9K
 6%
50K-74.9K
7%
75K-99.9K
8%
100K+
7%
Refused information
36%
Average $49.000
 
Home
Own
55%
Rent
38%
Refused information
 7%
 
Age
18-24
8%
25-34
19%
35-44
 25%
45-54
17%
55-64
10%
65+
12%
Refused information
9%
Average 44years
 
 
 
 
Household size
1 11%
2 20%
3 17%
4 26% 
5 10%
6 or more 8%
Refused information 7%
Average 3.4
 
Years in America
5 or less
16%
6-10
28%
11-15
13%
16-20
15%
21+
16%
Refused information
10%
Average
14years
 
Country of Birth
China/Canton
/Mainland
49%
Hong Kong
18%
Taiwan
18%
United States
7%
All Others
4%
 
Children under 18
Yes
41%
No
50%
Refused information
9%
 
 
 
 
Gender
Male
48%
Female
52%