Advertisers
focus more attention on
growing Chinese consumer market
The
San Francisco Bay Area Chinese population is approaching 500,000
as they become a vital part of the regions general economic growth.
As significant players in the workforce and with increasing purchasing
power, the Chinese population is receiving significantly increased
attention from advertisers through Chinese media.
Most
of the Chinese in Northern California live in the immediate San
Francisco Bay Area that includes San Francisco, Alameda, San Mateo,
Santa Clara and Contra Costa counties.
The
US Census 2000 population figures reflect the growing presence
of the Chinese consumer in the Bay Area market.
Bay
Area Chinese demographics
ISA
research reveals the following demographic information about
Bay Area Chinese:
San
Francisco
152,620
Alameda
County 112,006
San
Mateo County 48,996
Santa
Clara County 115,781
5-County
Total 458,351
