You need to speak the right language
 Sing Tao newspaper/radio combo reaches 56%


"The Sing Tao newspaper and radio stations enjoy a combined penetration of 56 percent of all Chinese language households throughout the Bay Area."

Corey Canapary McCullough Research

 
 

Sing Taos dominance among newspaper readers and radio listeners creates a logical choice for buyers seeking to maximize their advertising dollars.


 Sing Tao Daily garners 56 percent of Chinese newspaper readers and Sing Tao Chinese Radio captures 85 percent of Chinese radio listeners.

Analysis of research data by CCMR established that the Sing Tao¡¦s newspaper/radio combo reaches 56 percent of all Chinese households using ANY Chinese media, including newspapers, TV, radio, magazines, and Chinese yellow pages.

 
  Chinese language staying power a key factor for advertisers

Advertisers can rest assured that Chinese consumers consider media in their native language to be reliable. CCMR research confirmed that 88 percent of newspaper readers rank their paper as reliable.¡¨ The number for radio listeners was 86 percent.

Most of those interviewed for the ISA survey could speak English, but 91 percent chose to speak their native tongue in responding to the questionnaire. Ninety-one percent of respondents for CCMR's survey also chose to be interviewed in Chinese. ISA research revealed that of those surveyed 40 percent speak Chinese ALL the time in their home, with 50 percent preferring to speak it in their home.

The importance of the cultural link to language and homeland was underscored in the ISA survey, which revealed that Bay Area Chinese households make an average of four international phone calls to their homeland monthly.

Sing Tao's quality production services

Both Sing Tao Daily and Sing Tao Chinese Radio offer advertisers the capability of developing advertising for the Chinese community in the Bay Area.
Whether it's display advertising for newspaper advertiser or advertising for radio, Sing Tao professionals have the expertise to produce advertising that works. Advertising that is sensitive to the special needs of the Chinese consumer.

Sing Tao on the web

Visit Sing Tao Daily on the web at www.singtaousa.com
Visit Sing Tao Chinese Radio on the web at www.chineseradio.com